(Source: dearadblog.com)
1982:
The future is co- Collaboration, co-creation, coordination, combined skills to generate hybrid projects: beyond ‘open innovation’, the future is about multiplying the capacity of businesses so that new products and services can emerge and stimulate a new economic force of energy. This is the focus for Infonomia’s launch of the Co-Society project.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Alice Marrollo
Copywriter: Serena Toppeta
Photographer: Joan Garrigosa
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Massimo Verrone
Copywriter: Mario Esposito
Photographer: Liverani
Post Production: Germano Finco